Taking Care of Business…with Carolyn Bothwell

We’re passing the mic to some of our favorite freelancers who make Wingspan’s community thrive, and who remind us every day that there are no wrong ways to take care of business. Want to be featured next? Nominate yourself here!

Carolyn Bothwell is a Boston-based brand strategist and copywriter. When she’s not consulting for clients like Hilton, TripAdvisor, GILT, Wayfair, and Living Proof, she’s running an online community for creative and marketing pros called Freelance Founders. She shares the podcast that sparks inspiration, the best advice she’s ever gotten, plus the mindset freelancers must have to succeed.

In your own words, what do you do? 

I’m the Founder of Freelance Founders. And,I’m also a freelance brand strategist and copywriter. 

Where do you call home? 

Boston.

What’s the first thing you do when you wakeup? 

The first thing I do is take my dog out. Then, coffee. 

What’s your favorite thing about freelancing?

I love the freedom and flexibility to choose my projects and work on my own schedule. It’s really motivating to be directly responsible for how much money you make. And I’m forever inspired by the founders and creatives that I get to work with. 

What’s the best advice you’ve ever gotten? 

It’s cliché, but truly, trust the process. True life: I almost stopped copywriting to go into commercial real estate. Got rejected. Joined a random startup. Starting freelancing as aside-hustle. Quit said job. Now, I’ve been freelancing full-time for 3+ years.

What’s your biggest challenge as an independent professional? 

Personally, anything financial is a struggle for my right-brained self. But I’ve been fortunate to be able to work with a trusted team of advisors and accountants. 

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